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Souvenir to commemorate `Sadhabishekham' released

Staff Reporter

To commemorate 80th birthday



P. Adimoolam. — Photo: V. Ganesan

CHENNAI: A souvenir to commemorate the 80th birthday of veteran distributor of The Hindu P. Adimoolam was released here on Thursday.

Releasing the `Sadhabishekham' souvenir, Editor-in-Chief of The Hindu N. Ram said distribution was one of the critical areas that contributed to a newspaper's development.

Mr. Adimoolam was a pioneer in newspaper distribution for almost six decades. His experience with the distribution of English, Tamil and Telugu publications has provided knowledge about the interests of diverse readers, Mr. Ram said.

An experienced distributor is the most sensitive line of interaction with the readers. Several aspects such as appeal of the newspaper can be learned by tapping the distributors' knowledge about various facets of readership, he said.

Recalling Mr. Adimoolam's association with The Hindu group of Publications, Mr. Ram said he has been the news agent for north Chennai since 1964 and has contributed to the long-term growth of the newspaper.

"His professional success lies in his ability to be objective, which enables him to stay equally close to the newspaper and to the public ... ," Mr. Ram added.

Editor of The Astrological Magazine Gayathri Devi Vasudev received the first copy of the souvenir.

Messages from Chief Minister M. Karunanidhi and eminent personalities of several publications and interviews of Mr. Adimoolam about his association with various newspapers were part of the souvenir.

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