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Reliance launches low-cost colour handsets

Staff Reporter

Plans to introduce hi-end Blackberry mobile phones

— PHOTO: ANU PUSHKARNA

ADDING COLOUR: S. P. Shukla, President, Personal Business, Reliance Communications, launches Classic colour Bonanza handsets in New Delhi on Monday.

NEW DELHI: Reliance Communications on Monday launched three colour handsets priced between Rs. 1,222 and Rs. 1,299. After its success in Classic monochrome priced at Rs. 777, this is another attempt by the company to attract new and existing mobile subscribers towards the CDMA platform.

"We will be focusing on subscribers who want to switch over to colour phones besides targeting new subscribers. The Classic-range of handsets comes with SIM cards, that allow subscribers to change over from one model to another. However, the subscribers cannot shift to another CDMA operator," Reliance Communications President (Personal Business) S. P. Shukla said at a press conference here on Monday.

The company hoped that the new handsets would repeat the success of Classic monochrome handsets, which the company claimed to have sold more than 10-lakh units within a week of its launch.

"The new phones will definitely match the success of the Rs. 777 scheme," Mr. Shukla said.

He said the new handsets were being manufactured by over a couple of companies exclusively for Reliance Communications.

Mr. Shukla said Reliance Communications was planning to introduce hi-end Blackberry phones that offered wireless e-mail solutions besides other interesting features. Till now Blackberry phones were available with two GSM operators — Bharti and Hutch — and Reliance Communications would be the first to introduce it in its CDMA-based mobile network. "The service will be available soon," Mr. Shukla said.

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