The Hindu : New Delhi News : Singing for a cartoon show

Online edition of India's National Newspaper
Friday, May 18, 2007
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New Delhi

New Delhi

Singing for a cartoon show

It is my way of thanking fans, says playback singer Karthik

MAGICAL WORLD OF ASH: Pokemon - Master Quest.

Cartoon Network has roped in South Indian playback singer Karthik to sing the title track of its popular show "Pokemon -- Master Quest" that will now be aired in Tamil and Telugu.

Beginning this Friday, the show will be aired on Cartoon Network in four languages -- English, Hindi, Tamil and Telugu. Thrilled at his first foray into the kids' television category, Karthik says children form a big part of his fan following. "Singing the title track of Pokemon on Cartoon Network is my way of thanking them. I enjoyed working with Cartoon Network and singing the title tracks Pokemon in Tamil and Telugu. I am happy that kids in South India can enjoy their favourite show in their language and I am a part of this! I am excited about the track and hope kids like it too," he adds.

Monica Tata, Vice-President (Advertising Sales and Networks, India and South Asia) for Turner International India, says: "Coupled with the popularity Karthik commands and the viewer-ship that Cartoon Network generates, we are sure the title track created specially for kids in South India will appeal to them."

Karthik is widely popular and has sung more than 700 songs, many of them for popular music directors like Ilayaraaja and A. R. Rahman. The Pokemon series was launched in India by Cartoon Network in May 2003. It is all about the magical world of Ash and his friends, their endearing quest to be the "Pokemon Master". Originally in Japanese, the series has been translated into a dozen languages. -- Madhur Tankha

-- Madhur Tankha

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