The Hindu : Andhra Pradesh / Tirupati News : Chittoor heading for dairy revolution

Online edition of India's National Newspaper
Wednesday, May 23, 2007
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Andhra Pradesh

Andhra Pradesh - Tirupati

Chittoor heading for dairy revolution

Staff Reporter

`Balaji' brand to get a facelift with attractive packaging

Chittoor supplies milk to many dairies in and around the State

95 p.c. of milk dispatched to Mother Dairy in New Delhi

TIRUPATI: Chittoor district, famous for its milch cattle population and excessive dependence of people on dairy industry, is gearing for yet another dairy revolution. Chittoor Cooperative Dairy, managed by National Dairy Development Board (NDDB), suffered a setback during the last decade and became defunct. Subsequently, the district administration groomed its offshoot `Balaji Dairy' in Tirupati as an alternative. The Chittoor Cooperative Dairy created flutters last year by taking on the private dairy lobby and wooing cattle rearers with lucrative offer that clicked well. The setting up of a number of bulk milk cooling units (BMCU) and the tie-up with Velugu (Indira Kranti Patham) groups for procuring milk became a roaring success.

Balaji brand

The dairy is all set to popularise the `Balaji' brand by coining a catchy logo and selling milk in attractive sachets.

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