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Signifying vigour, advancement

The logo of the new airline to be formed after the merger of Air-India and Indian will be a Flying Swan with the Konark Chakra placed inside it.

The Flying Swan has been morphed from Air-India's characteristic logo `The Centaur' whereas the Konark Chakra is reminiscent of Indian's logo.

The new logo will be featured prominently on the tail of Air-India aircraft. Individually, the Konark Chakra will also feature on all the engines of aircraft.

The choice of colours, namely red for Flying Swan and orange for Konark Chakra, is meant to signify vigour and advancement.

Further, the colours also have a strong association with two carriers thereby retaining the earlier imagery of traditional hospitality and service.

While the aircraft will be ivory in colour, the base will retain the red streak of Air-India. Orange and red speed lines will run parallel to each other from front door to the rear door signifying the individual identities merged into one.

S. Anil Radhakrishnan

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