Online edition of India's National Newspaper
Wednesday, May 30, 2007
ePaper
Google



Karnataka
News: ePaper | Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous | Engagements |
Advts:
Classifieds | Jobs | Obituary |

Karnataka - Bangalore Printer Friendly Page   Send this Article to a Friend

`Neera' to be promoted as nutritious energy drink

Nagesh Prabhu and T.S. Ranganna

Horticulture Department preparing policy for commercial production of neera


  • Cabinet is likely to approve the draft policy soon
  • The drink can be preserved for two months

    Nagesh Prabhu

    and T.S. Ranganna

    Bangalore: The State Government is taking measures to promote `neera' extracted from coconut palms as a sweet beverage. The Horticulture Department is preparing a policy for the commercial production of neera. The Cabinet is likely to approve the draft policy soon.

    The technology to process and preserve neera has been developed by the Central Food Technological Research Institute, Mysore. The nutritious drink can be packaged in sachets and bottles and preserved for two months. The Government plans to promote it as an energy drink with medicinal value.

    According to an official in the Horticulture Department, there is potential to produce one crore litres of neera a day. The Government came up with the plan to promote neera following the crash in prices of coconut and copra.

    Frequent glut

    The State has coconut plantations spread over 4.5 lakh hectares, second only to Kerala. Coconut production often exceeds domestic consumption, resulting in a glut. This leads to huge losses to farmers.

    The market for neera and products made using it will be developed on the basis of a private-public partnership, the official said. Neera has become an alternative source of income for farmers in Maharashtra and Andhra Pradesh. It was sold at Rs. 10 a litre in many parts of the coconut-growing districts during the S.M. Krishna regime, with the Karnataka Rajya Raitha Sangha spearheading the agitation for the right to sell neera.

    Neera Board

    The department plans to constitute a Neera Board. It will monitor the quality of the beverage and products made from it, such as jaggery, candy, sugar and chocolate. It will accord approval to labels submitted by industries and come up with a marketing plan. The Board will have representatives of coconut growers, the Horticulture Department and the Coconut Development Board.

    Printer friendly page  
    Send this article to Friends by E-Mail



    Karnataka

    News: ePaper | Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous | Engagements |
    Advts:
    Classifieds | Jobs | Obituary | Updates: Breaking News |




  • News Update



    The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
    Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | Publications | eBooks | Images | Home |

    Copyright 2007, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu