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Tamil Nadu
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Chennai
Workshop on building employer brands
Staff Reporter
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Workshop on `Creating an employer brand' held
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CHENNAI:
The challenge that modern-day employers face in attracting talent and retaining high-performing recruits in a scenario of rising attrition levels was the focus of a recent meeting of HR professionals.
Experts and delegates from across industries attended the workshop on `Creating an Employer Brand', organised by the National HRD Network, Chennai Chapter.
Strategies discussed
The meet provided insights into organisational strategy and innovations adopted by employers in the `war for talent'.
Harish Bij, Hewitt Associates, provided a reality check on the current market, while Raj Raghavan of HSBC global Services and C. Pingali of Scope International detailed the BPO sector's perspective on employer branding.
Vikas Shirodkar of J&J and L. Prabhakar of ITC shared their organisations' experiences in maintaining and sustaining their company's brands as employers.
N. Lakshmi Narayanan, vice chairman, Cognizant Technology Solutions and vice chairman, NASSCOM, addressed the HR professionals.
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