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MobileStore launches `Rock with Rolls'

CHENNAI : `Rock with Rolls,' an initiative to promote The MobileStore brand was flagged off by Rajiv Agarwal, Chief Executive Officer and Director, Essar Telecom Retail Ltd. According to the plan, a Rolls Royce car will travel through eleven cities promoting The MobileStore brand. The car will be driven around the stores in Mumbai, Ahmedabad, Delhi, Ludhiana, Chandigarh, Kolkata, Hyderabad, Bangalore, Chennai, Kochi and Pune. Consumers will get a ride in the Rolls Royce, says a release.

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