NEW DELHI: Leading information technology company IBM on Friday announced "Project Big Green" in India that will help companies reduce their energy consumption by almost 50 per cent. Under the project, IBM will be launching new products and services that will help reduce data centres' energy consumption, turning them into "green" data centres.

IBM has launched this initiative as part of the global "Intelligent Energy" campaign, aimed at helping economies cope with the existing and impending energy crisis. Last month, IBM had announced that it would redirect $1 billion every year globally across its businesses to mobilise the company's resources to dramatically increase the level of energy efficiency in IT.

Speaking at a press conference here, IBM's Vice-President (Site & Facilities Services), Steven Sams, said: "Businesses around the world are consuming extreme amounts of energy through their use of IT — over 100 billion kilowatts a year globally — furthering today's energy crisis. In 2007, there will be $10 billion spent on data centre energy worldwide. However, by using technologies internally, IBM expects to double the computing capacity of its data centres within the next three years without increasing power consumption. For an average 25,000 sq. ft. data centre, companies would be able to achieve 42 per cent energy savings." According to IBM India's Country Manager (eServer pSeries), Jyoti Satyanathan, "In India, the need for intelligent energy solutions is more acute than many other nations."

The "Green Datacenter" offerings can help conserve energy, and cut a typical data centre cost by half.

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