Online edition of India's National Newspaper
Friday, Jun 15, 2007
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Online edition of India's National Newspaper Friday, Jun 15, 2007 ePaper |
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Staff Reporter
NEW DELHI: The Sonalika group, well known for its tractors, on Thursday unveiled the upgraded version of its multi-ulility vehicle (MUV) `Rhino Rx,' manufactured in technical collaboration with the U.K.-based Lotus Engineering. Equipped with 100 bhp Rover diesel engine, the MUV, priced between Rs. 5.85 lakh and Rs.6.95 lakh (ex-showroom Delhi) and available in three variants, would be launched across India by September. The company is busy expanding its dealership network to 200 to aggressively sell its new vehicle. The new vehicle is being manufactured by International Cars and Motors Ltd. (ICML), a Sonalika group subsidiary, at its plant at Una in Himachal Pradesh. Initially, the company plans to sell 2,000 units a month. The earlier version of Rhino, launched about two years ago in select cities of North India, has been selling around 200 units a month. Speaking at a press conference here, Sonalika group Chairman L. D. Mittal said the new vehicle had been competitively priced, as it was being manufactured at a tax-free location and the company had decided to pass on the tax benefit of over Rs. 1.50 lakh per vehicle to its customers. "We are also looking at exporting Rhino Rx to African countries, besides neighbouring Nepal and Bangladesh,'' he added. On future plans, Mr. Mittal said the group would be investing over Rs. 1,100 crore in the next three years towards capacity expansion, setting up of a greenfield tractor manufacturing plant in South India and development of a new sports utility vehicle that might be launched in the next couple of years. The company will be expanding the MUV manufacturing capacity at Una to 60,000 units from 24,000 units annually.
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