The Hindu : Business : Tata Motors launches two new CVs

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Tuesday, Jun 19, 2007
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Tata Motors launches two new CVs

Staff Correspondent

Magic, Winger developed on ‘Ace’ platform

Magic is ergonomically designed all-steel cabin
Winger boasts generous saloon space

— PHOTO PTI

ADDRESSING NEW SEGMENTS: Workers give final touches to one of the commercial vehicles of Tata Motors at Pimpri plant in Pune on Monday.

MUMBAI: With the success of the extremely popular Ace in its commercial vehicle stable, Tata Motors has launched a new product range — the Magic and the Winger. The Magic has been developed on the same platform as the Ace and the Winger range, which is India’s only maxi-van, offers a perfect blend of the comfort of a car with the spaciousness of a bus for intra-city and long-distance transportation needs, according to a company release.

The Magic and the Winger are being launched nation-wide, starting with Maharashtra and Gujarat, and will be extended to other parts of the country in due course. The two vehicles will create new segments.

In a statement issued by the company, Tata Motors Commercial Vehicle Business Unit Executive Director, P. M. Telang, said,

“The Magic and the Winger are our latest initiatives and combine Tata Motors’ traditional engineering excellence with strong customer orientation. We are hopeful that, in their respective spaces, they will deliver the same success as we have had with our market leading range of commercial and passenger vehicles.”

The Magic has an ergonomically designed all-steel cabin with flexible seating capacity of four to seven passengers.

It meets BS-III emission norms and has been developed for use in any market — be it urban, semi-urban or rural. It is backed by a 36,000 km/12-month warranty and is priced at a range starting at Rs. 2.60 lakh (ex-showroom Pune).

The Winger seats 9 to13 passengers, with generous saloon space, spacious head and legroom and wide luggage space.

The Winger is powered by a two-litre turbo charged diesel engine. Its versatility allows it to be deployed for both long-distance transportation across different terrains in all weathers and also intra-city needs and adaptation for staff vehicles, hotel and airport transfers, tourist usage, ambulance and school van among others. The Winger has 11 variants, in three levels of comfort — standard, deluxe and luxury — meeting BS-III emission norms and backed with a 1.5 lakh km/18-month warranty.

The Winger range starts at Rs.4.70 lakhs (ex-showroom Pune).

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