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A new campaign for ‘safe motherhood’

The Federation of Obstetric and Gynaecological Societies of India (FOGSI) has taken a new route for its “Safe Motherhood” campaign this year and come out with “Jeevan Dor”, a 13-episode documentary drama in Hindi for radio and television.

The radio programme “Jeevan Dor” was aired on Monday from All India Radio’s stations in Bihar, Madhya Pradesh, Rajasthan, Uttar Pradesh and Jharkhand. A television adaptation will follow on Doordarshan in the same States.

“Since radio and television have the widest reach in rural India, we have chosen these mediums to reach the Indian woman at her home. A three-month-long sustained campaign on radio followed by television would help in creating the necessary awareness and spread the message about making motherhood safe for all Indian women,” said FOGSI president Pankaj Desai.

The 30-minute episodes focusing on maternal mortality in India, which is one of the highest in the world, will feature a dramatised depiction of various complications arising in pregnancy and childbirth, followed by panel discussions with health care professionals and opinion leaders.

“The unique character of this initiative is that doctors are involved in producing this serial which is aimed at reducing maternal mortality by educating mothers-to-be and their families to deliver at the hospital under the supervision of a qualified medical practitioner,” said Dr. Desai.

According to available data, about 300 women die every day due to pregnancy and childbirth complications and more than 90 per cent of maternal deaths are preventable.

-- Manisha Jha

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