The Ganesha replica atop the entrance to Macy’s retail store in San Francisco.
When the Indian diaspora celebrate Independence Day next month, they are likely to be joined by people with little or no connection with India.
India-theme festivals, these days, generate followers across the world. Recently, an Indian visitor to the U.S. from the city recounted her bewilderment at seeing a 20-foot Ganesha replica at a Macy’s superstore in San Franciso’s Union Square.
The mall had put up the replica as part of a flower show on the theme, ‘Imagine India’ and the crowds latched on to the mood, said Ranjini Manian, CEO of Chennai-based Global Adjustments that specialises in cross-cultural training for the multi-ethnic, globe-trotting workforce.
The training company featured the Macy’s experience in the June issue of its free mailer magazine ‘At a Glance’ published from Chennai. By a coincidence, the hyper mall got wind of it and has placed express orders for at least 150 copies when it organises India’s Independence Day celebrations next month.
M. Dinesh Varma
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