The Hindu : New Delhi News : The veggies’ choicest delight

Online edition of India's National Newspaper
Wednesday, Jul 25, 2007
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New Delhi

New Delhi

The veggies’ choicest delight

Voted Winners: Kareena Kapoor and Madhavan, winners of the online poll conducted by PETA for the ‘Cutest Vegetarians’

Film stars Kareena Kapoor and R. Madhavan have been crowned winners in the ‘Cutest Vegetarian’ online poll conducted by petaDishoom, the youth division of People for the Ethical Treatment of Animals (PETA).

It was a close contest with a tough competition posed by a huge line-up of film stars including Mallika Sherawat, Mahima Chaudhary, Shahid Kapur and Rajneesh Duggal. The male category winner Madhavan, who went on to star in dozens of films after being associated with Hindi television serials, has always encouraged young people to go vegetarian for the sake of their health and for the sake of the animals and the environment. He shot an advertisement in which he crammed himself into a cage to show how chickens suffer. He also made a pro-vegetarian public service announcement and did an introduction in Tamil for PETA’s ‘Compassionate Citizen’ education programme in addition to launching petaDishoom.com’s pro-vegetarian online e-card.

Reasons cited by celebrities, for forgoing mea tinclude avoiding cruelty inherent in all meat production, improving their health and energy levels and helping the environment by not contributing to factory-farm pollution.Explained Madhavan: “Chickens may not be cute and cuddly like some animals, but they still feel pain just like you and me. It’s very simple -- I love animals so I don’t eat them.”

Manisha Jha

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