Karnataka - Bangalore   

Ready reckoner to collar the media

Bangalore: Has the media become a “business venture” that caters only to the urban, upwardly mobile and elite classes? Is news about, and for, the elite classes?

“A beauty pageant or a fashion show has greater chances of making front page news than the death of children from malnourishment,” believe the producers of Samparka Sethu, a bilingual Karnataka Directory of development writers.

This ready reckoner, designed to help NGOs, grassroots agencies, activists and people’s movements to forge links with the media, is produced by Communication for Development and Learning, the National Foundation for India, the Charkha National Development Communication Network and the National Foundation for India.

For a copy, call 25503481.

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