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P&G forays into skin care

— Photo: V. V. KRISHNAN

FOR A YOUTHFUL LOOK: Sushmita Sen, Olay ambassador, launching Procter and Gamble’s ‘Olay Total Effects’ in New Delhi on Saturday.

NEW DELHI: The U.S.-based FMCG firm Procter and Gamble (P&G) on Saturday announced its foray into the Rs. 2,100-skincare market in India with the launch of a range of products, including an anti-ageing cream.

“With the launch of four new ‘Olay’ brand skincare products, we want to establish a strong presence in the country,” P&G India Marketing Head Sumeet Vohra told reporters here.

Mr. Vohra said the anti-ageing products market in India was now at Rs. 60 crore. It had doubled in the last three years and would continue to grow at a faster pace, he added.

On the market share the company is looking at in India with the launch of the new product, Mr. Vohra said the anti-ageing products market was still nascent in the country, so there was ample scope for the company to grow.

The anti-aging cream Olay Total Effects would be available at 2,000 outlets. — PTI

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