The Hindu : New Delhi News : DTC can earn crores from advertising: Assocham

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Thursday, Aug 23, 2007
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New Delhi

DTC can earn crores from advertising: Assocham

Staff Reporter

NEW DELHI: In a suggestion that could have a far-reaching impact on the financial health of the Delhi Transport Corporation, the Associated Chambers of Commerce and Industry of India (Assocham) has stated that the public sector transport undertaking can earn over Rs.100 crore a year by way of advertisement revenue.

In a statement here, the chamber said in order to earn this kind of money the DTC would have to identify only 800 new and well-maintained buses out of its fleet of 3,500 buses for display of advertisement. “Not only will the move earn it huge revenue, it will also strengthen its revenue receipts,” it said.

The chamber has also suggested a varying monthly advertisement tariff for the DTC buses currently operating in Delhi, National Capital Region and on inter-State routes covering Punjab, Haryana, Jammu and Kashmir and Rajasthan.

Moreover, it has also suggested advertising on the buses plying on the Delhi-Lahore route.

Through such advertising, the chamber says, the DTC will be able to generate an additional Rs.105.48 crore. This is because all the States it plies in now are hubs of manufacturing and service industry and a major source of revenue generation for the country.

Assocham president Venugopal N. Dhoot said with thousands of corporates having their operations in these States, the DTC can target a large variety of customers for expanding its advertising base.

The DTC buses can become a “suitable destination” for display of products and services, he said.

Moreover, Mr Dhoot added, the DTC could also hike and revise the advertisement tariffs and keep their rates for 15 days according to its need. Also, large corporate houses could be lured for six months or a year’s advertisement and subsequently the DTC could offer concessions and other benefits to them, he suggested.

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