Online edition of India's National Newspaper
Friday, Aug 24, 2007
ePaper
Google


VGN Tripmela

Tamil Nadu
News: ePaper | Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous | Engagements |
Advts:
Classifieds | Jobs | Obituary |


ICICI Bank

Tamil Nadu - Chennai Printer Friendly Page   Send this Article to a Friend

Co-optex to revive sari designs

N. Anand

CHENNAI: The Tamil Nadu Handloom Weavers’ Co-operative Society (Co-optex) plans to revive traditional silk and cotton saris featuring innovative and delicate designs developed decades ago.

To begin with, the Koranadu, Muppagam and Kandangi Chetttinadu silk saris, the Vilandai cotton sari and the Jardosy-Kundan sari with surface ornamentation will be revived, and the collections released during Navarathri.

“We are trying to regain the lost market share by reviving the designs of traditional silk and cotton saris that have become more or less extinct. These saris have been lying unused for years together, as they carry sentimental values. By bringing them into the open, we are reviving the design. Moreover, it gives us an opportunity to provide employment to the order-starved weavers,” Co-optex Special Officer and Managing Director M. P. Nirmala told The Hindu on Wednesday .

The objective is twin fold: Co-optex officials and weavers get to see the design and the owner gets back the sari along with Rs. 2,000 for letting the design to be reproduced. Last year, Co-optex officials got hold of 49 designs. This year too, Co-optex will accept the saris till December 31, and the best design will get a special prize.

Co-optex has appointed four designers at the field level to suggest improvements in design and change in colour combination to weavers.

Printer friendly page  
Send this article to Friends by E-Mail



Tamil Nadu

News: ePaper | Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous | Engagements |
Advts:
Classifieds | Jobs | Obituary | Updates: Breaking News |



News Update



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | Publications | eBooks | Images | Home |

Copyright 2007, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu