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Taj Hotels partners Okura of Japan

— PHOTO: PAUL NORONHA

A TOAST TO SYNERGY: Raymond Bickson (left), Managing Director and CEO, Indian Hotels Company, with Mikio Matsui, President and CEO, Hotel Okura Company, at a press conference in Mumbai on Tuesday.

MUMBAI: Taj Hotels Resorts and Palaces and Okura Hotels & Resorts, one of the largest international hotel groups in Japan, have entered into a strategic joint marketing alliance to develop cross-promotional opportunities for both companies to harness each other’s strengths in their respective markets of dominance.

Under the alliance, Taj Hotels and Okura Hotels have agreed to implement reciprocated points in each loyalty programme — the Taj Inner Circle and the Okura Club, wherein both hotel chains will allow guests to earn and burn points at the participating hotels. Members of the Okura Club and Taj Inner Circle spread across the globe can enjoy unparalleled benefits through this alliance.

Both hotel chains will take combined reservations for each other, for the nominated hotels, from September 5 onwards.

The participating Taj and Okura Hotels in the combined loyalty programme and reservation services include the Taj Mahal Palace & Tower, Mumbai, Taj Mahal Delhi, Taj West End Bangalore, The Pierre, New York, Taj Boston, Campton Place, San Francisco, Taj Exotica Resort & Spa, Mauritius, Taj Exotica Resort and Spa Maldives and Blue, Sydney.

The Okura Hotels include Hotel Okura Tokyo, Hotal Okura Sapporo, Kyoto Hotel Okura, Hotel Okura Kobe, Hotel Okura Fukuoka, Okura Garden Hotel Shanghai and Hotel Okura Amsterdam.

According to Raymond Bickson, Managing Director and CEO, Indian Hotels Company, “This is certainly a win-win alliance for both companies. It will give us the opportunity to work with the Okura network to create greater awareness of the Taj brand in Japan, which is one of our key markets.

“This alliance will bring in a synergistic approach to the marketing efforts of two of Asia’s finest hospitality brands,” Mr. Bickson said.

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