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‘Quality key to Brand India edge’

BANGALORE: International clients ask their suppliers today: Can you give me ‘India quality’? What a change from the attitude of industry here, less than a decade ago. National Association of Software and Service Companies President Kiran Karnik used this illustration to underline how India’s information technology industry has grown beyond seeking business based on compelling pricing — to become a synonym for quality. He was speaking at a panel discussion that kicked off the association’s annual quality summit that opened here on Thursday. But infrastructure could still prove the Achilles’ heel, no matter how much product and services quality improved, he added. “About infrastructure in IT cities like Bangalore and Hyderabad, one can only say: Intention: good. Plans: good. Speed: Not good.”

Nasscom Chairman Lakshmi Narayanan pointed out some harsher aspects of the global services scenario, where sadly it is not the customer but the overall environment that sets the expectation level. Soumitra (‘Sammy’) Sana, Managing Director of Motorola’s Software Group in India, suggested that Indian players must redress this by putting the customer back into the equation. Alexius Collete, CEO of the Bangalore-based Philips Innovation Campus, felt that India could stake out its own unique brand by “exceeding the expectations of all stake holders — that meant both customers, clients and one’s own staff.”

Ganesh Natarajan, Zensar Technologies’ Managing Director, who chaired the panel, felt that the Chief Executive had a crucial role to play in setting a company’s quality agenda.

The two-day summit will see a cross section of technology, quality assurance and process management professionals exchange ideas on how to retain the edge that Brand India had gained in the fiercely competitive global IT space.

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