The Hindu : Business : Volvo launches two products

Online edition of India's National Newspaper
Friday, Sep 07, 2007
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Volvo launches two products

Starting prices of Rs. 38 lakh and Rs. 45 lakh

NEW DELHI: Swedish car major Volvo Car Corporation on Thursday forayed into the Indian market with two flagship products — S80 sedan and sports utility vehicle XC90 SUV — at starting prices of Rs. 38 lakh and Rs. 45 lakh, respectively.

The company has introduced two petrol (3.2 litre and 4.4 litre) and one diesel (2.5 litre) variants of both models.

“India is an exciting market and the luxury car segment is growing exponentially here. Now is the perfect moment for us to enter the market,” Volvo Car India Managing Director Paul de Voijs told reporters here.

He said the company would start operations in India with three dealerships — in Chandigarh, Mumbai and Delhi — and would scale it up to nine by the end of 2008.

The company will be importing the products as completely built units (CBUs) from its manufacturing plant in Sweden.

While the S80 sedan petrol variant will be priced at Rs. 39 lakh (ex-showroom Delhi), the diesel variant will be cheaper by Rs. 1 lakh, Mr. Voijs said.

Similarly, the petrol version of SUV X90 will come for Rs. 46 lakh (ex-showroom Delhi) and the diesel version will cost Rs. 45 lakh (ex-showroom Delhi).

The S80 sedan would be pitched against BMW’s 5-series (priced around Rs. 37-42 lakh), while the SUV XC90 will compete with the likes of Audi Q7, BMW X5 and Mercedes M Class (in the Rs. 60 lakh plus category).

Mr. Voijs, however, did not divulge the sales targets in India during the current fiscal. “We want to study the market in the first year and would then review our business model,” he added. — PTI

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