The Hindu : Andhra Pradesh News : ‘Jalebi’ mantra for management gurus

Online edition of India's National Newspaper
Tuesday, Sep 18, 2007
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Andhra Pradesh

Andhra Pradesh

‘Jalebi’ mantra for management gurus

Special Correspondent

TDP president Chandrababu Naidu releases a book

A visually-appealing presentation explains salient features of the book
The chapters are illustrated with ‘jalebi’ as a pictogram

Sweet talk: TDP president N. Chandrababu Naidu, author Shombit Sengupta, and Mahendra Agarwal, MD, Gati Ltd, relishing jalebis after the book release ceremony at the Indian School of Business (ISB) in Hyderabad on Monday.

HYDERABAD: Students at the Indian School of Business (ISB) on Monday evening sat through a lecture on how the intricate formation of ‘Jalebi’, the Indian delicacy could be used as examples to integrate all the management strategies required to transform themselves and achieve growth of business, nation and of the individual.

The occasion was the release of a book ‘Jalebi Management - All stakeholders can enjoy a bite’ written by Shombit Sengupta, an international management strategy consultant, by Leader of the Opposition and former Chief Minister N. Chandrababu Naidu.

The author took the audience comprising students through a visually-appealing presentation interspersed with a half-a-dozen films to explain the salient features of his book, section-wise, including transformation, discomfort, struggle, renovation, innovation and ‘emotional surplus strategy’, all using the ‘jalebi’ as a pictogram.

A man better known as ‘CEO, AP Inc’, Mr. Naidu went down memory lane speaking of how vision took time to be translated into reality, citing as examples the opening up of the telecom sector and the adoption of ‘Open Skies Policy’ in air travel. He explained how the creation of competition helped improve the access to such facilities to the common man, while reducing prices comparatively.

Indians were doing exceedingly well in every sector and in every country they worked today, the former Chief Minister said, adding that in about 15 or 20 years, India would surely be in the top three or four nations in the world. He spoke of how the value systems and spirituality was helping Indians perform better. Mahendra Agarwal, MD & CEO, Gati Ltd., gave a presentation, tracing the journey of progress of the express cargo, warehousing and logistics industry in India. On the book he said, “what is enjoyable is its radical and unconventional approach to marry art, culture and history with the world of commerce”.

S. Ghosh, Vice-President, South Asia of Sage Publications introduced the guests to the audience, while Dean, ISB, Rammohan Rao welcomed.

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