The Hindu : Business : Bajaj Auto rolls out ‘XCD’

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Tuesday, Sep 18, 2007
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Business

Bajaj Auto rolls out ‘XCD’

Corporate Reporter

CHENNAI: Bajaj Auto, on Monday, introduced its new 125-cc motorbike, XCD, here. Addressing a press conference, Vimal Sumbly, National Sales Manager, Bajaj Auto, said the bike was equipped with a ‘Digital Twin Spark - Swirl induction’ (DTS-Si) engine and would cost Rs. 41,000 ex-showroom Chennai. The product had been launched in Goa on September 9, Mr. Sumbly said. He said the XCD had the ‘features of a 150-cc bike,’ such as a digital speedometer and twin prismatic pilot lamps. It would give 109 kilometres per litre, he said. The Sales Manager said that the model would initially be produced at the company’s plant in Waluj, Aurangabad, and subsequently at its new plant in Pantnagar, Uttar Pradesh.

Bajaj Auto hoped to sell around 20,000 units this month, and 50,000 by November, including 7,000-8,000 in Chennai, Mr. Sumbly said. “52 per cent of the total two-wheeler market growth in 2006-07 was achieved by Bajaj,” he said, adding that the company’s market share growth rate went from 32 per cent to 35 per cent during the same period.

A television commercial endorsing the product was also unveiled. It would go on air in around a week, Mr. Sumbly said. The company would spend around Rs. 11 crore for the media promotion of the new bike, he said.

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