The Hindu : Business : Orchid to focus on safety procedures

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Thursday, Sep 20, 2007
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Orchid to focus on safety procedures

Special Correspondent

CHENNAI: Orchid Chemicals and Pharmaceuticals has gone in for a major exercise to beef up the safety management system in the organisation.

Ties up with DuPont

Orchid is convinced that safety is a visible engine for cultural change, which will eventually result in greater improvement in productivity, employee relationship and quality. The company has gone in for a tie-up with U.S.-based DuPont to bring about a cultural transformation.

A team from DuPont is working with Orchid and has done evaluation on 22 elements, encompassing technical and behavioural aspects. At present, the focus is on 8-9 elements, according to S. Mani, Senior Vice-President (Corporate Safety, Health and Environment).

“Becoming safer is all about bringing about safe behaviour in our every day lives,” according to K. Raghavendra Rao, Managing Director of the company.

Mr. Mani said the two-year pact with DuPont would cost Orchid Rs. 8 crore.

Orchid has also introduced to its employees a mascot named Tara, a cute and innocent girl, to remind them to observe safety procedures.

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