Online edition of India's National Newspaper
Sunday, Sep 23, 2007
ePaper
Google



Andhra Pradesh
News: ePaper | Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Business | Sport | Miscellaneous | Engagements |
Advts:
Retail Plus | Classifieds | Jobs |


ICICI Bank

Andhra Pradesh - Guntur Printer Friendly Page   Send this Article to a Friend

Words of wisdom for business students

Staff Reporter



Expertspeak: HPCL Chief Regional Manager G. Chiranjeevi delvering the Business Line Club Talk at ICFAI National College in Guntur on Saturday.

GUNTUR: For the young business students of ICFAI National College at Guntur, it was a refreshing experience to hear words of wisdom from a top corporate honcho.

The Business Line Club talk held on Saturday provided a rare opportunity for the students to learn the nuances of retail marketing, customer experience management and building a successful retail enterprise with consumer as the focal point.

Strategies

“From the conventional generic business development plans, retailers have started building focused strategies to capture the consumer driven market. Customer Experience Management is the key to any successful business development model,” Chief Regional Manager of HPCL, Vijayawada, G. Chiranjeevi told the students in a candid talk on ‘Competitive Advantage’. Sharing some of the successful strategies deployed by the oil major HPCL, he said the corporate initiatives employed by the firm played rich dividends.

It involved building a perception in the minds of the customers by strategic tie-ups with leading firms, increase the brand value, publicity aimed at emotional connection with the people and customer experience management.

Retail marketing should aim at delighting the customer rather than satisfying him and firms have gone to any extent to beget loyalty for life from the customer. Explaining the ‘steering wheel’ of Retail Architecture, he said the entire chain of retail marketing depended on customer experience management. Deputy Regional Manager of The Hindu, Vijayawada V.V. Raja Rao, ICFAI National College Centre Head T. Sita Ramaiah and staff were present.

Printer friendly page  
Send this article to Friends by E-Mail



Andhra Pradesh

News: ePaper | Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Business | Sport | Miscellaneous | Engagements |
Advts:
Retail Plus | Classifieds | Jobs | Updates: Breaking News |


News Update



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | Publications | eBooks | Images | Home |

Copyright 2007, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu