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“Reject vulgarity in films”

Staff Reporter

Lecture on ‘Visual communication in cinema’ held



ONUS ON VIEWERS: R. Balu, noted film director, delivering a lecture at JJ College of Arts and Science in Pudukottai.

PUDUKOTTAI: The science of visual communication has registered rapid progress, transforming itself from the status of a less important branch to an indispensable component of commerce and a catalyst for growth and development in business and economy.

To drive home its impact on the current-day scenario of film world, the Department of Visual Communication of the J. J. College of Arts and Science in Pudukottai organised a special lecture on ‘Visual communication in cinema’ on Wednesday.

Noted film director R. Balu, who wielded the megaphone for films ‘Kalamellam Kadhal Vazhga’ and ‘Unnudan’, delivered the lecture. Referring to the role of visual communication in marketing and advertisements, he brought out the difference between the strategy that had been in vogue in the past decades and the current-day applications.

“Visual communication, in its initial phase when talkies started emerging, remained far undeveloped. Dialogue delivery was more important than the camera. But with the advent of film directors in the order of Sridhar, Mahendran, Balu Mahendra and Mani Rathnam, the art of visuals gained importance,” he observed.

No doubt, films provide some entertainment but at the same time, they should convey some message for the overall development of an individual, and, thereby, the society as a whole.

In this context, he urged film-goers to reject vulgarity in films so that producers would be put on the right track. “The onus lay on the viewers.”

Film producers would mend their ways if the public rejected poor quality films, he hoped.

A question hour session was held in which Mr. Balu clarified the students’ doubts. He said that young visual communication students should bring about a revolution in filmdom. He advised them to focus more on directorial ventures, with a thrust on preserving and popularising our culture.

On his current film ‘Dating’, Mr. Balu clarified that it was above vulgarity. In the present-day scenario of globalisation, men and women need to meet and mingle on all fronts. But, goodwill and mutual respect must always be the governing factor. “My film will give a proper interpretation of dating, he said.

Visual Communication department head K. Shanmugavelayutham, who presided, spoke on Mr. Balu’s innovative techniques.

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