The Hindu : Andhra Pradesh / Hyderabad News : Eco-friendly products showcased at Jute Fair

Online edition of India's National Newspaper
Thursday, Oct 11, 2007
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Andhra Pradesh

Andhra Pradesh - Hyderabad

Eco-friendly products showcased at Jute Fair

Special Correspondent

‘Say yes to jute’ is the theme of the Fair

Last year jute diversified products’ exports stood at Rs.902 crore
State has seven jute mills and 18 jute twine mills employing 2.5 lakh workers

HYDERABAD: If eco-friendly products look attractive and elegant besides being durable, popularising them needs no extra sweat.

This is what the Jute Fair, exhibition cum sale of jute diversified products opened at Institution of Engineers (India), Khairatabad, on Wednesday has proved.

A variety of jute handicrafts, decorative pieces, interiors, utilitarian products made of the ‘golden fibre’ on display won instant appreciation from the Chief Guest Rajeshwar Tiwari, Member Secretary, APPCB to the general visitors and generated sales too.

Facilitating marketing

The Jute Fair with the theme ‘Say yes to jute’ organised under the aegis of Jute Manufacturers Development Council to facilitate better marketing and awareness about jute products, has 27 units from Kolkata, Uttar Pradesh, Delhi, and Warangal. Be it jute handicrafts, wall hangings, jute fabrics, gift and novelties, dhurries from Warangal, carry bags, foot wear or trendy and novel jute jewellery.

Each and every category has innumerable designs to choose from and in the affordable price range.

Also on the display are soft luggage, jute chairs, hammocks, jute curtains, cushion covers, hand bags embellished with zari and embroidery.

Promoting products

Mr. Rajesh Tiwari emphasised the need to promote jute products as they were bio-degradable and provide immense employment potential. Of 77 jute mills in the country, those in traditional centres like Kolkata had established themselves well. Andhra Pradesh has seven jute mills and 18 jute twine mills and over all 2.5 lakh workers were employed in the jute sector apart from jute entrepreneurs promoting jute products, he said.

JMDC Hyderabad Regional Office, Market Promotion Officer, B. Narsimhulu said jute had come a long way from being merely used as sacs thanks to innovative designs and product diversification with collaboration from national and international agencies and creative craftpersons.

Last year jute diversified products’ exports stood at Rs.902 crore and demand in domestic market too was good, he said.

The last jute exhibition in city yielded a revenue of Rs.9.5 lakhs and this year even better sales were expected, he said. The exhibition would conclude on Oct.17 and timings are from 10.30 a.m. to 8 p.m.

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