The Hindu : New Delhi News : Alerting GenX to social issues

Online edition of India's National Newspaper
Thursday, Oct 11, 2007
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New Delhi

New Delhi

Alerting GenX to social issues

Madhur Tankha

NEW DELHI: Aimed at awakening Generation X on relevant social issues, Jaago India Foundation and www.jaagoindia.org were launched here in the Capital this past week.

The Jaago India Foundation will bring up relevant issues concerning society, while the website will provide a plethora of information on the issues of the day and also suggest appropriate action.

Alerting the country’s youth to issues like water conservation, malnutrition, education, female infanticide, drug abuse and global warming, www.jaagoindia.org will build up a powerful community for young citizens. The portal will share information, debate on issues, support and motivate Generation X through forums, discussion groups and chats.

Panel discussion

The Foundation also hosted a panel discussion on the subject of “Yuva Shakti” on the occasion of the launch.

Every month, www.jaagoindia.org will highlight one key issue. Content will include up to five short films on each of the 12 issues for the year -- from providing detailed facts on the issues, causes, effects, RTI section, real life examples, and a discussion board on the issue.

The content will be comprehensive and provide enough information, along with tools to empower the citizens to take action as and where needed.

The first issue being addressed on the portal at present is tax evasion.

Sheetal Talwar, CEO of WSG Pictures & Director of Maverick Media, said: “As the country experiences economic empowerment, we feel it is important to awaken and engage the youth of India to recognise and address socially relevant issues. This is our contribution in the 60th year of our Independence and the 100th year of Satyagraha, which are significant milestones in the history of India.”

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