The Hindu : Business : Hero Honda rolls out Hunk

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Thursday, Oct 18, 2007
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Hero Honda rolls out Hunk

Special Correspondent

Two variants priced at Rs. 55,000 and Rs. 57,000 (ex-Delhi)

— PHOTO: S. SUBRAMANIUM

TARGETING THE YOUTH: Brij Mohan Lall (left), Chairman, with Pawan Munjal, Managing Director and CEO, Hero Honda Motors, launching the Hero Honda Hunk 150cc motorcycle in New Delhi on Wednesday.

NEW DELHI: Hero Honda Motors Ltd. (HHML) on Wednesday rolled out its fourth offering in the 150 cc motorcycle segment — Hunk — with a starting price of Rs. 55,000 (ex-showroom Delhi).

The earlier offerings in the premium segment are: 156 cc CBZ Xtreme, 150 cc Achiever and 225 cc Karizma. At present, the company has a 15-20 per cent share in the premium bike segment.

Two versions of Hunk, kick-start and self-start, are being offered. While the former carries a price tag of Rs. 55,000, the later will be available for Rs. 57,000.

HHML Managing Director Pawan Munjal said that with the launch of Hunk the company completed the product portfolio in the premium segment. Also the company had pitched for the highest number from the Hunk.

“We have doubled our share and volumes in the premium segment over the years and Hunk would further help in consolidating our stake,” HHML Vice-President (Sales and Marketing) Anil Dua said.

Responding to a query on the possibility of three models in the 150 cc category leading to cannibalisation in the segment, Mr. Munjal said: “In the whole range, there is bound to be some overlapping but it provides the customer with more choices at the same time.” He said that there was an expectation that the market would revive during the festive season. Due to high interest rates, customers had postponed their purchase decision.

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