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KOCHI: Geojit Financial Services has launched online investing in mutual funds (MFs). The company has entered into an agreement with the SBI and Franklin Templeton Mutual Funds. The service will be available to all online customers of Geojit except non-resident Indians, in the first stage, said C. J. George, Managing Director and CEO of Geojit, here on Tuesday. A. P. Kurian, Chairman of the Association of Mutual Funds in India (AMFI), and Chairman of Geojit, said through the company’s trading portal that customers could purchase, redeem and switch mutual fund schemes. The new features also enable customers to do non-financial transactions such as updating registers/AMCs, changing of bank accounts, and changing of addresses. Better reachThis hassle-free, paper-less method of investing in MFs will provide more convenience for the company’s online clients by shortening the lengthy procedures, says a release. The mutual fund industry is witnessing dramatic improvements in quantity as well as quality of products and services offered. However, a large number of households still need to be educated about investing in mutual funds. The online facility offered by Geojit is another initiative of the company to reach out to more households. It may be recalled that Geojit was the first company to launch Internet trading. Robust growthAccording to Mr. Kurian, the mutual fund industry is on a robust growth path with assets under management of Rs. 4.76 lakh crore at the end of September 2007, registering a growth of 64 per cent over the year. He mentioned that now, there was a growing recognition of mutual funds as a suitable investment vehicle among the households. A. Balakrishnan, Director, Geojit Technologies, said the website of the company was equipped with rich content on MFs and customers could view performance, portfolios, transaction details, NAV, announcements of fund houses and compare schemes. He added that the company had interfaces with five banks (HDFC, ICICI, Axis, Citi Bank, and Federal Bank) for online transfer of funds and was planning to add another ten banks. Syed Shahabuddin, Managing Director, SBI Mutual Funds, inaugurated the online MF trading. Sanjay Prakash, CEO of HSBC AMC India Private Limited, offered felicitations. Jean Christopher Gougeon of BNP Paribas Personal Investors delivered a speech on the global perspective of mutual funds online. K. Venkitesh, National Head of Distribution, Geojit, proposed a vote of thanks.
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