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Hindi press more popular

NEW DELHI: The Hindi press is more popular than the top selling English newspapers among the masses, according to the latest survey.

Not just Hindi, even the vernacular press edged out English newspapers, with Daily Thanthi in Tamil having 209 lakh readers, followed by Lokmat in Marathi (207 lakh), Ananda Bazar Patrika (158 lakh) and Eenadu in Telugu (142 lakh).

Among the top 10 positions in readership of the English press, surprisingly non-news magazines are more read than newspapers, according to the readership survey conducted by the Media Research Users Council, an audience and readership research body.

The Times of India (TOI) leads in English with 135 lakh readers, but it goes down to the fifth position compared to the Hindi press with Dainik Jagran at 536 lakh, Dainik Bhaskar at 306 lakh, Amar Ujala at 282 lakh and Hindustan at 235 lakh on the readership ladder.

India Today comes after TOI with 71 lakh readers, followed by Hindustan Times (61 lakh) and The Hindu (49 lakh).

Surprisingly, non-news magazines grabbed four positions among the top 10 in the English press. Reader’s Digest occupied the fifth position with 49 lakh readers, followed by General Knowledge Today with 44 lakh, Filmfare with 37 lakh and Competition Success Review 33 lakh. Though rather low down in circulation, the Kolkata-based The Telegraph and the Hyderabad-based Deccan Chronicle commanded 30 lakh readers each.

According to the latest figures maintained by the Registrar of Newspapers in India, the largest circulated multiedition daily is TOI (six editions) with a circulation of 25,42,075 copies. The second largest circulated multiedition daily is Dainik Jagran in Hindi (15 editions) with a circulation of 21,11,316 copies.

Among single editions, the largest circulated is Ananda Bazar Patrika in Bengali, with a circulation of 12,34,122 copies, followed by The Hindu (11,68,042) and Hindustan Times (11,36,644). — PTI

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