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RCom’s network expansion initiative

CHENNAI: Lap-top users will soon have uninterrupted connectivity even as they travel from one place to another. Thanks to a massive network expansion initiative of Reliance Communications Ltd. (RCom), an Anil Dhirubhai Ambani Group (ADAG) outfit, a non-stop data experience’ will become a reality for lap-top users.

As part of its effort to become a leader in the data communication field, RCom has gone in for a two-pronged approach.

This involves beefing up the network infrastructure to cover more population, on the one hand, and launching a suite of Reliance Net connect products, on the other. Some of the Reliance products such as USB (universal service bus port) modems, PCMCIA, pen drive and data cards could be used to connect to Internet from lap-tops and desk-top PCs.

In an interaction with The Hindu, V. G. Somasekhar, Hub Head (Tamil Nadu and Kerala), said RCom had plotted rail routes, highways and even places of worship so as to ensure that its customers, irrespective of the communication devices they used, had anytime connectivity and data access from anywhere. “Our expansion programme is on schedule. And, the project is expected to be completed by mid-December,” he said. He was confident that Reliance customers in these two States would have a whole new experience vis-À-vis their ability to have data access. Mr. Somasekhar said RCom would focus on youth, especially college students, in its bid to emerge as a leader in data communication. In this context, he said the company would make available pre-paid data cards to benefit the students, who had limited financial leeway.

He said ARPU (average revenue per user) was twice in data business when compared with the voice business.

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