The Hindu : Business : Adobe plans to strike IT ‘rich’

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Friday, Oct 26, 2007
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Business

Adobe plans to strike IT ‘rich’

Anand Parthasarathy

Company targets web-based tools, Rich Internet Applications to drive business

BANGALORE: On the eve of its silver jubilee, Adobe Systems, best known for its Photoshop image editing tool, has announced a slew of products and initiatives that make the Internet the epicentre of its ecosystem. To persuade developers and third-party application vendors to what are called ‘Rich Internet Applications’ (RIAs) around its own offerings, the San Jose-California-based imaging and document porting leader has thrown open a cross-platform environment called AIR — or Adobe Integrated Runtime — as well as a tool developer, Flex Builder. On its part, Adobe has just announced a free web-based photo editor, PhotoExpress, and will follow this with a free video editing tool, Premiere Express.

Here this week to review India operations, which account for a third of Adobe’s total creative workforce, President and Chief Operating Officer Shantanu Narayen briefed The Hindu on Thursday. “Every enterprise is a publisher today... soon every lay user will be, as well: that is the new paradigm,” Mr. Narayen said. The Indian R&D operation of Adobe which has been solely responsible for creating applications like the authoring tool ‘Frame Maker’, the e-learning tool ‘Captivate’ , will also help develop all future versions of ‘Illustrator’, Adobe India’s Managing Director Naresh Gupta said

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