LONDON: The men’s professional tennis tour is hoping to make fans feel closer to the game with a new advertising campaign.
The ATP’s multi-million dollar ‘Feel It’ campaign to be launched next week at the Paris Masters will “showcase the sport’s core values as a one-on-one gladiatorial battle, full of intensity and passion.”
“Anyone who has sat a few yards away when a player like Andy Roddick or Roger Federer serves knows there are few sports that can rival men’s tennis for sheer excitement, intensity and power,” ATP chief marketing officer Phil Anderton said in a statement.
Federer, Roddick, Rafael Nadal, Novak Djokovic and Andy Murray are some of the players who will take part in the campaign, the ATP said.
Roger Federer will be featured in posters and billboards along with former tennis greats. “I like the legends aspect with all the other great players on my photo,” Federer said. “It makes me proud as I’m not only playing against the current players but also against history.” — AP
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