Online edition of India's National Newspaper
Wednesday, Oct 31, 2007
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Online edition of India's National Newspaper Wednesday, Oct 31, 2007 ePaper |
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Tamil Nadu
Have we ever heard of remarkable high quality going hand in hand with customer satisfaction and cost effectiveness? If you visit the THIRUBUVANAM SILK HANDLOOM WEAVERS COOPERATIVE SOCIETY (THICOSILKS) at Thirubuvanam, conveniently located near Kumbakonam, one will definitely answer in the affirmative. The huge and spacious show-room decked with innumerable varities of silk-sarees of different colours,textures and designs,equipped with ultra-modern and state of art technolo gy in the shape of the XRF machine that accurately verifies the quality of the dress material bought and attended on by a team of dedicated, experienced and enthusiastic staff, shopping at THICOSILKS becomes an occasion of immense joy and hitherto unexperienced pleasure. It is a place where all your expectations are suitably fulfilled. According to Mr.S.Prakasam, Joint Director of Handlooms and Special Officer of THICOSILKS, this service-minded and ever-growing society has a long and impressive history. Established in 1951, this society has never incurred losses and its sales has grown steadily over the years. For example in the last one year alone the sales has been up by nearly 1.5 crores. The reasons for this remarkable progress are not hard enough to seek. As Mr.S.Prakasam puts it plainly that uncompromising attitude towards maintaining quality, preference for customer satisfaction, introduction of new designs, cost-effectiveness and service-minded thinking on the part of the society are responsible for THICOSILKS stature and popularity.
The most important thing about this society is that it makes use of only the best silk yarn and pure zari for its sarees. Besides, in these sarees the silver content of 53% to 56% and gold content of .6% are maintained throughout. Another noteworthy fact is the use of filature silk for both warp and weft,which in turn renders them its unique quality, shine, uniformity and lustre. To maintain uniformity and quality the silk yarn is dyed in the society dye-house and then handed over to members for weaving as per the requirement. All popular designs such as Alaipayuthey Check collection, Natyanjali designs, Seetha Kalayanam Designs, Yasotha Krishnan Designs and so many others available here waiting for your praise and selection. This society attracts people even from northern states and foreign countries. For this Deepavali season, THICOSILKS has announced a special rebate on all sarees. This includes 10% concession extended by the society and another 10% rebate offered by the State Government without ceiling. Interestingly even these sarees enjoy the Deepavali Concession mentioned earlier thereby making the buying process inexpensive and customer-friendly.
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