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Customer was the king

Globalisation, which brought in competition in different sectors, has made people remark that ‘earlier customer was king, now he is dictator.’ Sadly, this is not so.

Many new-generation banks and other firms go all out to woo customers. Their pleasing ways and refined manners end once the customer avails of a loan or buys a product.

Recently, a customer found his wireless phone battery, provided by a private telephone company, out of charge.

The firm’s ‘customer care’ centre did not have a clue about formalities for replacement.

The customer contacted a local office and was told to purchase the battery from ‘outside.’

The employee who directed the customer also did not know where to find a battery with company specifications.

John L. Paul

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