Tamil Nadu   

Diwali offers galore at Vellore

Number of people owning telephones in a particular geographical region, of India was about 2% but thanks to the liberalization of Indian economy in early 90’s, that our total teledensity is more than 20% today.

You might argue that it is still only 20%, but don’t forget the fact that it is 20% of one billion people which in itself is more people than many countries total population. This transformation was brought on by handing over the reins of teleco m industry to the private sector and the rest is history.

Beginning with BSNL, Airtel, Aircel, Reliance, Idea, Hutch, Tata, and the list goes on and on. Still there are deliberations going on to issue licenses to more mobile phone companies.

This intense competition and increasing disproportionate income of Indians due to our booming economy only made things better for a common man.

How did this all affect a common-man today? Auto-richshaw driver is able to come and pick up his customers at their door steps, Small vendors such as vegetables, chicken, groceries, and washermen are able to accept orders over their cell phones to deliver services at the door steps for a premium. It is helping both sides – the customer and the provider. This change is not just taking place in metros and the big cities but also in small towns like Vellore, Kancheepuram and Arni Etc. How did that happen? It is by sheer display of courage and entrepreneurship of locals who have ventured to start their own businesses.

They all offer variety of services and products ranging from sale of new/ used phone equipment, servicing of the phones to spare parts for the phones. Take Chandra Prakash of Madan Communications (MC): He is an MBA graduate and has been in this business of selling latest models at best prices since 2003. When asked for any Diwali offers, he offered a free SIM card with any new phone equipment.

They also sell Kingston memory cards for higher memory to incorporate premium features such as video. They have two show rooms at Sathuvachari and at CMC with total employee strength of 25. MC is an Airtel franchisee where they offer post-paid services and do bill collection for Airtel. His confidence is in his expression, which says “Mobile means Nokia, and Nokia means Madan”

One other individual who made a big name for himself is Ravikumar of Harini Communications (HC) that is located at Baby Residency in Vellore. He is a doctor in Indian medicine but saw an opportunity in selling mobile phones. He Just opened his store in January of this year and he sells Motorala, Nokia, Samsung, Sony Erickson and LG phones. He employs 14 people and provides sales, service, and spares. HC is a franchisee of Aircel and offers post paid services and bill collection for them. Ravikumar is a very confident businessman who assures his customers only the best and describes his business as “Everything under one roof” shop.

When you make a cell phone purchase for this Diwali, give it a try at Madan communications and Harini Communications. Their confidence is customer service and you couldn’t ask anything better from a business. Happy Diwali.

Ruby Nakka

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