Andhra Pradesh - Vijayawada   

Spencer’s first hyper store opened in Vijayawada

PHOTO: CH. VIJAYA BHASKAR

with a bang: A folk group from Bangalore performs in front of the Spencer’s hypermarket in Vijayawada on Monday. —

VIJAYAWADA: The RPG Group opened Spencer’s Hypermarket, a first of its kind in coastal Andhra, at Yalamanchili Complex near Andhra Loyola College here on Monday.

RPG Group president and chief executive officer of the retail sector Sumantra Banerjee, who inaugurated the hypermarket, said with a total shopping area of 20,000 square feet the hypermarket would offer an international range of 25,000 high quality products under the same roof. “Customers can purchase a wide variety of products ranging from tomatoes to televisions at the store,” he said. Spencer’s, which was a part of the Rs.11,500-crore RPG Group, had already opened 320 outlets with 12 hypermarkets, 11 supermarkets and 297 express and daily stores in 55 cities.

“We’re opening on an average more than a shop a day, which makes it 35 to 45 shops a month,” he said. Spencer’s currently had a national consumer base of 40 million people who walk into its stores every year. The RPG Group’s other retail outlets, including ‘Music World’, ‘Books and Beyond’ and ‘RPG Cellucom’, currently total up to 550 outlets. There were plans to increase their number to 2,000 stores in the next two years and 5,000 stores in the next four years.

Mr. Banerjee said Spencer’s hypermarket in the city was opened to provide for shopping with comfort, convenience, quality and precise quantity. The emphasis would be on personalised service at the most competitive prices. Spencer’s addresses the ‘retail aspirations’ of Vijayawada, emulating the success of other stores in other regions of Andhra Pradesh.

It would be a destination store for garments, toys, electronic goods and electricals, pharmacy and cellular products. The different product categories inside the store would be easily accessible through the clever use of differentiated zone colours and world-class signs for easy navigation, he detailed.

RPG Group senior vice-president (operations) Ramesh Menon said format of the hypermarket here was different from that of the one opened in Visakhapatnam three years ago. Two more hypermarkets would be coming up in Hyderabad shortly.

Spencer’s, a pioneer in food retailing, draws its inspiration from serving customers across the country with different food tastes and preferences.

This experience had enabled it to explore newer ways to reach out to customers through providing them expert guidance such as ‘Chef’s Corner’, a live kitchen experience dishing out Italian and Chinese cuisines at the stores. Tips on health through the right food selections would also be provided, he said.

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