The Hindu : Sport / Tennis : ATP’s new ad campaign

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Thursday, Nov 08, 2007
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Sport - Tennis

ATP’s new ad campaign

CHENNAI: The ATP, the governing body of the men’s professional tennis circuit, has unveiled ‘FEEL IT,’ its new advertising campaign to promote live tennis.

The Chennai Open 2008 will be among the first tournaments in the world to feature the campaign that showcases the sport’s core values as a one-on-one gladiatorial battle.

The multi-media campaign uses wild animals, fire and waves and other special effects to emphasise the power and intensity of the ATP Tour.

Fernando Soler, Tournament Director, Chennai Open, said, “the campaign will invigorate fans around the World and especially in India encouraging them to experience the unique sensation of live men’s tennis.”

Argentina’s David Nalbandian, who features in one of the special effects videos, said, ‘FEEL IT’ shows fans what we all feel for the sport. The video showing me smash a giant racket into a bench is very funny.”

World No. 17 Andy Murray said, “sometimes when you watch tennis on TV you don’t understand the intensity that the players are playing with. This kind of campaign can really show that to the fans. I like the flames coming out of my racket. I like to think that when I hit the ball, there’s a bit of fire coming off my racket!”

World No. 1 Roger Federer said, “I like the legends aspect with all the other great players on my photo. It makes me proud as I’m not only playing against the current players but also against history.”

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