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Getting creative


Trust the publicity managers to make most of every situation so long as it helps them to get eyeballs for the campaign on hand.

Hotel Utsav’s campaign sure takes the cake on its on going Peshawari Festival. With the caricature of the General in uniform, the caption reads Peshawari Festival followed by ‘in Emergency’ in Green bold letters.

Some ingenuity indeed in promoting the cuisine from neighbouring nation presently under emergency rule.

M.L. MELLY MAITREYI

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