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IBM unveils smart retail innovations

NEW DELHI: IBM on Tuesday unveiled Store Integration Framework (SIF), a first-of-a-kind comprehensive innovation suite built specifically for the Indian retail sector. SIF is a middleware developed specifically for retail that integrates all of a retailer’s devices, applications and solutions — past, present and future — to create intelligent and responsive stores.

This integration capability did not exist until today. IBM’s innovation suite for the Indian retail sector includes solutions such as IBM digital video surveillance (DVS) solution; the integrated multi-channel retailing solution and IBM any place kiosks solution, to help Indian retailers leverage IT for greater competitive advantage.

These solutions will help Indian retailers address key issues related to security, channel integration, and customer management helping them boost sales, increase management efficiencies, minimize losses due to theft and increase customer satisfaction.

“At IBM our aim is to develop and deliver innovations that matter to businesses and to the world. IBM’s India Industry Solutions Lab is an ideal forum for clients to explore innovative ways to increase their organisation’s unique market advantages,” Daniel Dias, Director, IBM India Research Laboratory said.

This also gives IBM clients opportunities to interact with the researchers, and apply innovative technologies to solve real world business problems.

Speaking on the occasion, K. S. Raghunandan, Director (Solutions), IBM India, said with increasing competition, companies need to and were actively looking for IT solutions that would allow them to focus on strategic and innovative business models.

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