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Customisation is key to growth

BANGALORE: It was the turn of users of IT products to express their expectations and complaints on Tuesday at the concluding day of the Nasscom Products Conclave here.

Arvind Kathpalia, Group Head, Technology and Finance, Kotak Mahindra, said “When Indian banks are on the verge of becoming global, shortcomings from IT vendors is often frustrating. With a total market cap equal to $8 billion, Indian banks together are the fourth most valuable in the world and likely to grow faster. There are huge opportunities but for certain products, like those related to credit cards, we still have to look overseas though we prefer local vendors”. Most Indian software developers had to customise up to 50 per cent of their products for specific banks and this delayed time-to-market for new banking products.

P. Shyamsundar, Vice-President, Britannia, explained that IT users in the FMCG sector were mostly older and wanted solutions that were easy to use and provided market figures faster. “We need scalable solutions and that can facilitate quicker interface with remote distributors and retailers. The booming retail scene present many opportunities if specific products are designed for them,” he said. There were few affordable products for this segment.

Alexius Collette, CEO, Philips Innovation Centre, here, said, “Innovation alone can take Indian IT vendors ahead in the global market. This has to start with getting inside a customer’s mind and understanding his needs and concerns. I see opportunities ahead in sectors such as healthcare, education and retail”. Founder Chairman of SubexAzure, Subash Menon, who moderated the session, said “Those from the industry can seize new opportunities by understanding their customers better”.

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