Online edition of India's National Newspaper
Wednesday, Nov 28, 2007
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Online edition of India's National Newspaper Wednesday, Nov 28, 2007 ePaper |
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Tamil Nadu
CHENNAI: Sometimes getting a product paid for and packed takes far longer than choosing it out of the hundreds that are displayed in the store shelf. Queues, the bane of many a shopper, have become increasingly long in most shopping complexes. Enter online shopping. Books, bags, compact discs, garments, gadgets and just about anything you are looking for can be bought online. With more and people using computers at their workplace and an increasing number of households acquiring personal computers and laptops, a few clicks of the mouse is all it takes to get that book on the bestseller list delivered to your doorstep. But how safe is it to use a credit card online? According to K. Vaitheeswaran, Chief Operating Officer of www.indiaplaza.in, a popular shopping website, it is far safer to use a credit card online than to use it physically in a store or a restaurant. “When you use your card physically, its details can easily be taken down by the person handling it. But when you use it online, the system is routed through a bank. This way it is far safer and the details of the card do not get compromised,” he said. The website has more than three million products for sale, ranging from air tickets to wine and has had over a million customers over the eight years of its existence. Statistics from the Internet and Mobile Association of India website ( www.iamai.in) show that around 77 per cent of shoppers in the country have shopped online more than twice. Of shoppers who have bought products online more than 10 times, 53 per cent are in the 26 to 35 age group. Cinema tickets too are increasingly being booked online. According to Communications Manager of Sathyam Cinemas B. Supriya, about 750 to 1,000 bookings are made online everyday. Only credit cards are accepted and the Sathyam website is secured by Verisign, a well known security providing service for payment processing, she said. “We also give customers the option of choosing their food online which is then delivered to their seats,” she added. “It is very convenient to book online. It saves the hassle of queues and you can check the availability of tickets of all the movies,” said V. Sriram, a photographer who books movie tickets online. Chennai accounts for six per cent of movie tickets purchased online in the country, ahead of Kolkata and Ahmedabad, according to the IAMAI website. Previously not very popular, online shopping has also picked up pace over the last two years because of the services and convenience many websites offer. Rediff.com, for instance, delivers the product to your home and only then payment is to be made. Online auctions, special offers for the day and second-hand dealing are the other services offered by websites.
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Miscellaneous |
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