Online edition of India's National Newspaper
Sunday, Dec 02, 2007
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Online edition of India's National Newspaper Sunday, Dec 02, 2007 ePaper |
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Bangalore: When Motorola launched the aggressively priced, model W 180 ‘candy bar’ type mobile phone, globally a few weeks ago, it decided to give a little extra value for the Indian market. It renamed the model MotoYuva, added a special edition of its patented iTAP technology and aimed it squarely at young buyers. This is predictive text software that tries to anticipate the user’s intent and fill in the rest of the word based on the first few characters entered. The India-specific iTAP uses a 30,000-word Hindi lexicon. Like so many phones sold in India it fully supports Indian languages like Hindi, Tamil, Telugu and Bengali. But Motorola is betting on the habits of many Indian youngsters today who want to type their SMS messages in English — that is Roman — script, even while lapsing into Hindi-English. Its Hindi database is equipped to second-guess such ‘Hinglish’ intentions. The phone has a memory for 750 SMS messages and 500 phone book entries. The MRP is Rs. 2,150 but the street price is around Rs. 2,000.
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