Online edition of India's National Newspaper
Thursday, Dec 06, 2007
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Online edition of India's National Newspaper Thursday, Dec 06, 2007 ePaper |
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PROMOTING TOURISM: Sandeep Murthy (left), CEO, Cleartrip.com, with Capt. G. R. Gopinath, Executive Chairman, Deccan Aviation, at a press conference in New Delhi on Wednesday. NEW DELHI: Deccan Aviation, in which the UB group has picked up 46 per cent stake, on Wednesday said Kingfisher and Deccan would run as two separate brands even when the two airlines were merged. “The two airlines will be operative as two separate entity and we will only concentrate on rebranding the two carriers,” Deccan Aviation Executive Chairman Captain Gopinath told reporters here. “Deccan has been a household name since its inception two years ago and to attain synergy in operation, post merger Kingfisher will operate as a premier carrier and Deccan as low fare airline,” Capt. Gopinath said. Last month the airline had appointed management consultancy firm Accenture to study the possibility of integrating the operations of both entities. “We are now focusing on integrating the resources of the two firms. Accenture is expected to come out with the report within two months, after which we will be able to comment on the merger issue,” Capt. Gopinath added. The study would look into areas like integrating the manpower and elimination of duplication of manpower or services. Effective deployment of personnel and looking at the services offered at various points would be looked into. When asked whether the burden of the hike in fuel surcharge would be passed on to the customer, Capt. Gopinath said, “The fares will go up in near future but Deccan will continue to operate as a low cost carrier and post fare hike it will still be the low cost carrier.” Online ticketing portal Cleartrip.com has tied up with Deccan for a promotional campaign, to which audit firm KPMG is the process validator. — PTI
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