The Hindu : Andhra Pradesh News : Techfarm to launch @box in India

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Saturday, Dec 15, 2007
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Andhra Pradesh

Andhra Pradesh

Techfarm to launch @box in India

Special Correspondent

HYDERABAD: Ichip Technologies, a city-based company that manufactured @box with indigenous technology, has become an integrated company of PW Systems (personal web systems), a company incorporated in California, USA.

Gordon Campbell, CEO of Techfarm Ventures, a company that provides venture capital fund and incubation facilities to technology start-up units, has taken over as the CEO of PW Systems. He is the co-founder of PW Systems along with K.A. Padmanabham, founder of Ichip.

Talking to presspersons here on Tuesday, Mr. Campbell said that the company was foreseeing a big opportunity world over for the deployment of @box. As chief technology officer K. Bhaskar put it, the company was looking at selling the license and deploying the product through original equipment manufacturers and service providers.

The @box is a device that could replace a home PC and offer multiple functions through a TV. Mr. Campbell said that the company was planning to introduce the product first in India and then take it across the globe. There were only 1.5 billion, out of the 6.6 billion people in the world, who had access to internet. The 1.7 billion people who had TVs would be the biggest market for the @box in the world.

Asked as to why he had chosen a small Indian company, Mr. Campbell said: “I believe this Indian company has the best vision to reach the next billion people.”

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