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Tamil Nadu
Rose export doubles for Christmas
S. Prasad
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The price per rose stem is in the range of Rs. 15 to Rs. 20
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For export: Capitalising for festive season.
Hosur: Export of cut roses from floriculture units in Hosur has doubled for the ensuing festive season. With production in European countries substantially low due to chill weather, a majority of the floriculture units are dependent on imports only from India. With Christmas at is peak, flowers are being harvested thrice a day from floriculture units and exported to Europe, Japan and Australia on a daily basis. For that matter floriculture units are cashing in on the festive season to get bulk orders for Valentine’s Day.
Shipments to Europe are quite high for this Christmas. Presently, the price per rose stem is in the range of Rs.15 to Rs.20, which is expected to touch Rs.25 to Rs.40 during Valentine’s Day depending upon the export market and potential. More than four lakh rose stems would be exported for this Christmas. The demand in the local market has also started on a good note with prices ranging from Rs.9 a stem for Red roses and Rs.6 for other colours.
Varieties, including Avalanche, Gold Strike, Discovery, Red Giant, Red Carvette and Tinike are in high demand for this Christmas.
According to sources in the Tanflora floriculture park, “the production cycle would be programmed for Valentine’s Day from this week. Orders are already pouring in from Europe, Australia and Japan. More than 2 million Rose stems are expected to be sold out during Valentine’s Day.
Tanflora has already entered into marketing agreements with Germany, Dutch and Australian buyers in terms of higher productivity and demand.
It has also tied up with Japanese Flora Auction Centre for regular supply and bouquet making. Tanflora would be a major exporter of cut roses from the Indian sub-continent for 2008 Valentine’s Day.
Under National Horticulture Mission cluster of small farmers are being encouraged for establishment of green houses with 50 per cent of the total cost as capital subsidy. Banks are also keen to fund clusters of small farmers for establishment of 1,000 sq.mts. green houses in Hosur, which has been declared as Agri Export Zone for cut Roses, say sources.
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