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Rs. 1 lakh car, Jaguar can co-exist: Ratan Tata

London: Tata Sons Chairman Ratan Tata has said it should not be impossible for the world’s cheapest (Rs. 1 lakh) car to co-exist with prestigious brands such as Jaguar and Land Rover despite an image disparity.

In an interview to The Times, Tata Motors chief Ratan Tata exuded confidence in his company’s ability to manage a diverse portfolio starting from the Rs. 1 lakh car to British marquees Jaguar and Land Rover, which according to media reports the Indian company is set to acquire.

“How a company manages products in different sectors is the key. Toyota created Lexus, Nissan has Infiniti. No one is saying how can BMW handle the Mini? But they’ve made a huge success of it. So why is it impossible?” Mr. Tata said on being asked how would JLR fit into his company’s product portfolio.

Tata Motors, with a bid of $2 billion, is the front-runner and the deal is likely to be sealed in favour of the company by end this week, British media reports said. Asked to comment on apprehensions raised back home on too many small cars and at a price at which Tata Motors plans to sell them would herald an environmental nightmare, Mr. Tata said his product would be one of the greenest vehicles around. — PTI

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Rs. 1 lakh car, Jaguar can co-exist: Ratan Tata

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