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Romney opts for a risky strategy

— PHOTO: AP

SLIPPING LEAD: Republican presidential hopeful and former Massachusetts Governor Mitt Romney and his wife Ann at a campaign stop in Sioux Center, Iowa, on Friday.

One of the frontrunners in the 2008 presidential race, Mitt Romney, opted for a risky strategy on Friday by running negative television adverts against his fast-rising Republican rival John McCain.

With less than a week to the first real test, the caucus in Iowa, polls suggest that Mr. Romney’s lead nationally is being eroded. Negative advertising is often effective but it can also turn off potential voters, especially in states such as Iowa.

Until now candidates in both the Democratic and Republican races for the nomination, though making personal attacks in speeches and at press conferences, have resisted negative advertising, apart from Mr. Romney. He has used similar negative campaigning against another rival, Mike Huckabee.

As the candidates returned from a 48-hour break over Christmas, the Democratic race appears to be tight in Iowa, according to polls, and the Republican one has Mr. Huckabee in the lead.

Mr. Romney, who has spent millions more on advertising than his Republican rivals, most of it from his personal fortune, aired an advert that focused on Mr. McCain’s position on immigration and tax. Immigration is a touchstone issue for Republicans, who are opposed to legalising the position of an estimated 12-20 million immigrants living in the country. Mr. McCain earlier this year made a joint approach with the Democrats in the Senate to offer them a route to citizenship, an attempt that failed.

Mr. Romney’s campaign literature shows himself standing at the border with Mexico, the route used by most of the immigrants, who tend to be mainly Hispanic.

The ad aired on Friday has pictures of Mr. McCain and Mr. Romney and says: “There is a difference.” It adds: “John McCain, an honourable man. But is he the right Republican for the future?” This is an apparent reference to Mr. McCain’s age: he would be 72 on entering the Oval Office.

The ad goes on: “McCain opposes repeal of the death tax. And voted against the Bush tax cuts — twice. McCain pushed to let every illegal immigrant stay here permanently. Even voted to allow illegals to collect social security.”

Mr. Romney has spent $ 6.5million on more than 8,000 advertising spots in Iowa. Mr. McCain has repeatedly resisted personal attacks. He put out an ad of his own in New Hampshire quoting a newspaper saying: “McCain campaigns with decency.”

A poll for the Los Angeles Times and Bloomberg News put Mr. Huckabee, the Baptist minister and former Arkansas Governor, in the lead with 37 per cent, with Mr. Romney on 23 per cent and Mr. McCain on 11 per cent.

But the race could be closer than the figures suggest. Mr. McCain has done little campaigning in Iowa, concentrating instead on New Hampshire, where the first primary is to be held on January 8 and where Mr. Huckabee may not enjoy as much support as in Iowa.

In the Democratic race Barack Obama, Hillary Clinton and John Edwards are neck and neck in Iowa. Ms. Clinton is backed by 29 per cent of Democratic caucus-goers, compared with 26 per cent for Mr. Obama and 25 per cent for Mr. Edwards, according to the poll.

In New Hampshire Mr. Obama was on 32 per cent to Ms. Clinton’s 30 per cent. In September the same poll had Ms. Clinton on 35 per cent to Obama’s 16 per cent. — © Guardian Newspapers Limited, 2007

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