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Telugu film industry’s move to check piracy

HYDERABAD: It’s a game of technology versus creativity. And the Telugu film industry is the obvious loser in this game. Nowadays, the pirated version of any movie hits the market within a week after the movie release. The Telugu film industry suffers a loss of Rs. 200 crore to Rs. 300 crore, according to a survey.

Film producer Shyam Prasad Reddy told newsmen on Wednesday that despite serious efforts of the movie industry, piracy menace continued to plague the industry. He was speaking at the inaugural function of the special court for trial of video piracy cases in Hyderabad.

This is the first time that a dedicated court has been set up to handle piracy cases.

Presently, there are over 6,000 video-piracy cases pending in courts and since 2005, the number of convictions is a paltry 27. “We started an anti-piracy drive three years ago and since then the going has been tough. APFCC is collaborating with MPA to chalk out new strategies to curb piracy. This is the first court in India to exclusively deal with piracy cases,” Mr. Reddy claimed.

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